An easies way to penetrate into the Vietnamese coffee market

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For years, the Vietnamese coffee market has been recognized as an ever-growing yet stable market place. Traders wanting to confidently step into this field need to equip themselves with several knowledge below.

A brief history of Vietnamese coffee

As the second-largest coffee manufacturer all over the world, coffee is an indispensable part of daily Vietnamese life. Coffee was brought to Vietnam in the 19th century by the French. Since then, the production of Vietnamese coffee was strongly supported by the Vietnamese government, recording over 1.73M tons of coffee production per year.


A brief history of Vietnamese coffee

Vietnamese coffee: Typical products

Three types of Vietnamese coffee are commonly traded right now are Arabica; Robusta and Excelsa coffee.

Vietnamese Arabica coffee

Popular categories of Vietnamese Arabica coffee are Typica, Bourbon and Catimor which all have a light, fruity and citrusy flavor. This coffee is suitable for those just starting with coffee, wishing to discover from the lightest to strongest flavor.


Vietnamese Arabica coffee

Vietnamese Robusta coffee

This is the most popular Vietnamese coffee, mainly grown in the Central Highlands. Due to the lower amount of sugar contained, Robusta coffee tastes stronger and more bitter than the Arabica. Unroasted Robusta smells like raw-peanutty while the roasted has a unique oatmeal-like flavor. A cup of roasted Robusta cup of coffee will fill your nose with a pleasant and earthy aroma.

The average caffeine content in the coffee is from 2% – 2.5%, much higher than its counterpart – Arabica (1.1% – 1.5%). This feature really boosts its resistance to pests and adaptation to extreme conditions.


Vietnamese Robusta coffee

Vietnamese Excelsa coffee

Excelsa coffee is also known as Liberica coffee. With a tart, dark and mysterious taste, Excelsa is mostly used to blend with other types of coffee to enhance the smell and linger the aftertaste of the coffee. Due to the partial role, its commercial potential is insignificant.


Vietnamese Excelsa coffee

Competitive factors of the Vietnamese coffee market

Traders stepping into the Vietnamese coffee market will be favored by two things below.

Abundant and stable supply

From October 2018 to September 2019, Vietnamese coffee production reached 1.89M tons, making up for 18.8% of global production despite the bad effects of extreme weathers. That proves the stable and even super abundant supply of Vietnamese coffee.

Supportive governmental policies

The national government has put general regulations in practice to promote the development of Vietnamese coffee. The Ministry of Agriculture and Rural Development has accepted  the national product development framework project “Vietnamese high-quality coffee” with a total estimated budget of about 170 billion VND by 2030. 

Spotting prestigious Vietnamese coffee suppliers

The list below will save your time and effort in finding a trustworthy and high-quality Vietnamese coffee wholesale suppliers.


K-Agriculture has been powered by The Ministry of Agriculture and Trade of Vietnam since 1996. Its mission is to bring diverse types of Vietnamese coffee to the world with the most professional customer service and high-quality organic products.



Contact information:

Email: info@k-agriculture.com

Website: https://k-agriculture.com/

WhatsApp: +84855 555 837

Trung Nguyen Legend

This is one of the most famous Vietnamese coffee brands with more than 15 years of experience in trading wide-range of coffee both domestically and internationally.


Vina Cafe has a reputation in exporting Vietnamese coffee to European and Asian countries. Its coffee product is described to focus on mild and light flavor, which is really easy to drink to almost every type of drinker.